“Chronic Guru belongs to the people,” O’Brien continues. “Our students made it abundantly clear that they are tired of the same ‘sterile’ environment and attitude they receive when walking into medical dispensaries. Therefore, we decided to bring culture back to the cannabis scene by opening a high-end yet inviting ‘Amsterdam Coffee-shop/speakeasy’-inspired dispensary line.”
O’Brien continues, “We want people to feel comfortable asking questions about cannabis while fostering a sense of community for networking in a safe space without stigma and judgment.” His approach is unique in that “all decisions made for the company will be made by and for the people.” This is a company built for the people, by the people.
“When someone enters our dispensary, we want them to feel value before they have even spent a dollar,” O’Brien states. “I come from the working class and know how hard it is to earn a dollar. Therefore, I want you to feel the value in spending your hard-earned money here.”